However, one studio has tried to maintain some semblance of surprise and information control in this very fast-paced digital age. Rockstar Games, responsible for the Grand Theft Auto series as well as the upcoming Max Payne 3, has been notoriously quiet in regards to offering spoilers and previews. The studio feels that maintaining control (and secrecy) over its cinematic and story elements is absolutely key to delivering a fantastic experience for fans, as well as new converts.
Rockstar co-founder Dan Houser says letting people look behind the curtain spoils the fun:
It has been eight years since the world last saw Max Payne, the series credited with pioneering a cinematic approach to gaming. The first two games had a very “noire” feel to them, a trend that, based on limited screen shots, appears to continue in this third installment.
In previous coverage of the game, I questioned whether Max Payne 3 would be able to draw back its fans after an eight year hiatus. The 2008 Max Payne film was a disappointment (to say the least). In crafting the new game, the developers at Rockstar have to consider the nostalgic feelings many fans have for the previous titles – feelings that typically omit any and all shortcomings.
Houser expanded on the thought:
Preserving the feel of the game while bringing in new fans is critical, especially considering how many copies must be sold to make Max Payne 3 a commercial (if not critical) success. With the video game industry maturing at a rapid pace, games are no longer always “button-mashers,” but instead offer thought-provoking sequences that leave gamers (and the general public) pondering the greater meaning.
Houser continues:
Personally, I oftentimes struggle with spoilers and what to do in terms of my entertainment choices. On one hand, I want to know as much as possible to satisfy my own impatient tendencies about games. For films, though, forget about it; don’t spoil me (though it’s hard not to read up on The Avengers news).
I commend Rockstar for their approach to Max Payne 3. There are so few surprises left in this world anymore, it’s great that someone is working to keep a small segment of mystery hidden. Good for them! While we patiently (or impatiently) wait for Max Payne 3 to be released, there will be plenty other opportunities for other games to spoil you.
Max Payne 3 will be released in March 2012 for the PC, PS3 and Xbox 360.
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Source: Variety